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Blake Lively faces backlash over tone-deaf promotion of it ends with us | Hindustan Dot
Art & Entertainment

Blake Lively faces backlash over tone-deaf promotion of it ends with us

Blake Lively faces backlash over promoting domestic violence film.

Actor Blake Lively has received criticism for her approach to promoting the film ‘It Ends With Us’ which deals with the sensitive theme of domestic violence.

In numerous media interactions, Lively has steered clear of addressing the film’s central premise and its potential to help viewers deal with DV issues.

Her responses have focused more on casual topics like fashion, zodiac signs, and her haircare brand. On one occasion, she avoided a question on the film’s themes with an inappropriate joke.

Netizens have accused Lively of sugarcoating the film and not using her platform meaningfully. Meme pages are also satirizing her deflection tactics.

Lively’s husband and co-star Ryan Reynolds has also come under scrutiny. At a premiere, Lively credited him for writing a key scene contrary to what the actual screenwriter said.

While Lively aims to market the film as light entertainment, audiences feel the issue deserves sensitivity. Some critics say she lacks emotional intelligence around such sensitive socio-political themes.

As the film opens to mixed responses, Lively faces criticism for missing a chance to start important discussions through a story tackling domestic abuse.

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