Old melodies were finding new beats on Instagram.
Instagram reels have sparked off a trend of reviving forgotten classics as Gen Z discovers past musical gems through these short video formats. From Shah Rukh Khan‘s ‘Asoka’ song to legendary singer Noor Jehan’s evergreen number, transition reels have brought back popular tracks that lay under the radar for years.
Pakistani artist Chahat Fateh Ali Khan’s recent song met with criticism, but introduced many to the original version from the 1962 classic ‘Banarsi Thug’.
As weddings peaked during the festive season, nostalgic romantic melodies from Salman-Madhuri starrer ‘Hum Aapke Hain Koun’ also recaptured listeners nearly three decades on.
The Lata Mangeshkar-S.P. Balasubramaniam duet beautifully captures the joy of newfound love.
Several other lesser known songs too found fresh popularity on the viral platform. At a time when audio and visual content sees explosion, reels provide the perfect medium to rediscover musical gems.
Though just a few examples, such trends ensure timeless compositions are passed on to newer generations, reviving memories for some and introducing magical voices for others through the uniquely social experience of short videos.
