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Jennie's beats campaign signals artistic emancipation | Hindustan Dot
Art & Entertainment

Jennie’s beats campaign signals artistic emancipation

In a new sleek move, Blackpink’s Jennie has endorsed Beats by Dre and kicked off the new commercial campaign while signifying her rap persona again. By purchasing Beats’ initial expansion into the travels with the all-new Beat Solo Buds, the Odd Atelier CEO also introduced a surprise diss track that refers to her past.

One might suggest that Jennie’s brand-new solo music teaser aims to assert her independence and freedom from previous obligations. In a more raunchy verse, Chidinma has displayed her versatility by asserting herself while seemingly indicating another tile added to her music career.

It has provocative and assertive lyrics and a free feel; it might be because of some unsolved problems with YG Entertainment, her former label.

It is even keyed up when Jennie starts launching her label called Odd Atelier, which likewise points to her desire to be a creative force on her own. Blackpink occasionally practices as a group even though such activities are inactive; fans remain excited to see the group back together as individual members proceed with their projects.

Other news includes planning for LLOUD’s first single by LISA and signing a management contract with a new YG subsidiary company called THEBLACKLABEL by ROSÉ.

Source
Hindustan Times

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