Art & Entertainment

Sonam Kapoor announced as new Dior brand ambassador

Young Bollywood star and fashion icon Sonam Kapoor has been appointed Dior’s ambassador. The French luxury house announced on Thursday. Sonam is reportedly the new set of ambassadors for collections designed by Dior’s creative director, Maria Grazia Chiuri.

She was appointed ambassador of Dior shortly after participating in the showcase of Spring/Summer 2025 at Paris Fashion Week for the French luxury couture label in the first week of September this year.
The move has been perceived as the label’s growth plans in the Indian market.

Talking about her association with Dior and this new role as an ambassador for the French luxury fashion house, Sonam Kapoor said in a statement, “It’s such an honor to be a part of the Dior story as they continue to push the boundaries and redefine creativity and elegance in the world of fashion.

Each of their collections presents a unique vision with intricate craftsmanship, celebrating heritage in a way that deeply resonates with my sense of style.

This partnership is another step in the beautiful cultural synergy that has developed over the years in Dior and India, and I’m excited to see where we go next.”

Proud sister Rhea Kapoor shared the news on Instagram and wrote, “As the first South Asian Global Ambassador, I’m so proud of my sister and her immense impact on taking Indian fashion global with her love for fashion, passion for people who work in fashion, and respect for each and every aspect of the industry.”

Source
Wion

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