In a bold foray, the iconic Indian dairy brand Amul is all set to launch its products in the United States within the week.
Speaking to reporters, Amul MD Jayen Mehta announced the company’s ambitious plans to export fresh milk to California, making it the first time the cooperative will retail milk overseas.
For decades, Amul has dominated the Indian dairy sector with its innovative ads and high-quality milk offerings. Now, it looks to take its expertise global and tap into the massive US dairy market estimated at over $150 billion annually.
While dairy giants like Dean Foods and Land O’Lakes currently dominate American refrigerators, Amul hopes quality at competitive prices will help it carve a niche. Extensive branding campaigns are also planned to spread awareness.
If successful in the highly competitive US industry, this breakthrough launch could pave the way for broader international expansion of Amul’s product portfolio, including the popular dairy products loved by Indians globally.
A dream come true for founders who wanted Amul to be a household name worldwide, experts will watch this debut keenly as a litmus test of India’s farm sector prowess on the world stage.
