The startup culture in India has grown exponentially over the last decade, changing the way people view their careers. However, Edelweiss Mutual Funds CEO and Shark Tank India Season 3 judge Radhika Gupta cautioned against the siren “startup romance.” She posted on X (formerly Twitter), saying, ” There is now an increased air of ‘startup romance’.”
A trend nowadays is startup romance. In many countries, including India, many youngsters desire to take the entrepreneurial route merely because they are attracted to the luxury displayed on social media by successful entrepreneurs.
There is now an increased air of “start-up romance.” That paints start-up life as working in chiller attire out of a fancy co-working space, talking ideas all day, raising funding rounds, giving Gyan on social media, and hosting Fri Eve drinks for colleagues. Don’t fall for it…
Sternly hammering to her audience, “Don’t fall for it,” she underscored the harshest realities of entrepreneurial life. Entrepreneurship is synonymous with painful execution, extremely lean budgets, uncomfortable working conditions, rejection, the inability to hire and retain talent, revenue pressure at all costs, and extended uncertainty—things social media doesn’t talk about.
