Khloe Kardashian just disrupted the perfume market with a new announcement of her very first solo fragrance, XO Khloe. In collaboration with LUXE Brands, this highly anticipated fragrance consists of floral notes with a hint of woody musk.
The launch will mark Kardashian’s entry into the luxury fragrance market, and it is expected to be priced between $58-78 USD, which is roughly Rs 4,900 to Rs 6,600. It will be available exclusively at Harrods in the UK from November 25, 2024, before its wider release at Ulta Beauty stores in the US on December 1, 2024.
XO Khloe did not pop out of overnight inspiration; it has been years in the making. Top notes burst with vibrant crystallized rose petals, lavender, and sage blossoms. Delightfully delivering orange blossom water, praline, and juicy peach within its heart, while the base notes consist of tonka bean, soft wood, and sensual musk.
Kardashian has teamed up with Firmenich’s top perfumers Alberto Morillas and Clement Gavarry to create this signature floral scent that will no doubt become a staple in every woman’s fragrance collection.
When XO Khloe launches, Khloe Kardashian is positioned to make a mark on the beauty world once again, as she promises to bring freshness into the fragrance landscape.
