AI adoption permeates digital lives of Indians as niche tech gets mainstream: Report.
A study by Kantar underscores India‘s entrance into an AI-driven future with 92% netizens experiencing the emerging technology through their phones. Social media and fitness apps topped for embedding AI the most with customized recommendations and filters seeing frequent use. Entertainment too advanced strongly.
Digital commerce and pharmacy platforms increasingly integrate AI to uplift consumer experience in line with trends as per experts.
BFSI, job sites and short videos yet lag but promise higher integration going forward. As expected, youths led the way, but senior cohorts’ 81% involvement showed adaptability across demographics.
Marketers, however, are cautious due to privacy and safety concerns, feel Insights executives Deepender Rana and Puneet Avasthi, despite consumers embracing AI readily.
As Indians leverage enhanced functionality on ubiquitous devices backed by infrastructure, executives affirm that a clear shift from niche to default is underway.
Widening AI’s scope, though, hinges on addressing legitimate hesitations to actualize it as an inclusive tool for progress.
