iPhone 16 launch set to usher in Apple’s big AI shift.
Apple is all set to unveil its latest iPhone 16 model on September 10, 2024, at its launch event in Cupertino, California. The new iPhone promises to be a major AI-focused upgrade over past generations, reports indicate.
17 years after Steve Jobs introduced the original iPhone to huge fanfare, the tech giant sees AI as the next frontier. Apple previewed its “Apple Intelligence” strategy featuring enhanced on-device AI processing at its annual developer conference in June this year.
This led to a stock surge of 13% for Apple, taking its market value to nearly $400 billion by indicating a substantive change of focus. The new processor on iPhone 16 aims to enable most AI tasks locally instead of relying on data centers.
Competitors like Samsung and Google have also invested in AI and machine learning for their latest smartphones, with Google bringing forward the Pixel launch to pre-empt iPhone 16.
Analysts view AI integration as crucial for Apple to reinvigorate iPhone sales amid recent sluggish growth trends. If successful, the new capabilities could “reshape society” just as Jobs predicted of the original iPhone model years ago.
Investor and consumer attention is high on Monday’s launch to see if iPhone 16 can deliver on Apple’s renewed AI ambition to again revolutionize the smartphone industry.
