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Financial Times and OpenAI partner Axel Springer and Microsoft collaborate in media deals | Hindustan Dot
Technology

Financial Times and OpenAI partner Axel Springer and Microsoft collaborate in media deals

Financial Times (FT) and OpenAI were declared strategic partnership and licensing agreements. Meanwhile, Axel Springer SE and Microsoft Corp. have previously announced their comprehensive collaboration covering advertising/AI, content, and cloud computing.

As the media industry starts working with text mining and NLP firms to access fine-tuned data for training large language models, they also enjoy the benefits of generative AI-powered products and their business insights innovation.

For FT specifically, the collaboration works as the firm will offer selected articles from the FT, which will be used in OpenAI’s ongoing AI products and projects, including furthering their work in AI features and products.

FT Group CEO John Ridding proclaimed an eagerness for the partnership but firmly positioned the mainstream of their journalism as centred on people. Moreover, OpenAI demonstrated a willingness to explore the world of journalism, endeavouring to give users access to the latest in journalism by imbuing ChatGPT with the characteristic of reporting at a high level of real-time.

Axel Springer will align with Microsoft Advertising as its ad platform and include POLITICO. The partnership will likewise incorporate introducing AI-enabled chat experiences, developing Azure AI capabilities, and reading materials from BILD, INSIDER, POLITICO, and WELT.

Even though these alliances are clear evidence of the growing AI brought in film and television, there are moral concerns regarding how material is ethically obtained. OpenAI and Microsoft got themselves into a legal challenge claiming that the machine learning model had disregarded the copyright law as it had no permission to use their articles during the training. The Open AI repudiates researchers’ allegations and says their recruitment of public media is to advance invention.

Source
The Hindu

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