OpenAI is working on a native web browser in-house, allegedly with a focus on competing with Google Chrome. According to a report from The Information, the company has started talking to a wide number of website and app developers for this ambitious project. In another development, the company also reportedly talked to Samsung on integrating the AI capabilities into Samsung devices, expanding its technology footprint.
The new web browser is likely to align itself with ChatGPT, making user engagement with AI-based applications much easier to tackle. OpenAI has also been talking to developers like Condé Nast, Redfin, Eventbrite, and Priceline about potential collaborations which would add richness to search capabilities in diverse areas like travel, food, real estate, and retail. The research is thought to be an addition to the just-released SearchGPT feature.
Two primary driving forces behind the development of OpenAI’s browser have been identified. The first reason is OpenAI’s establishment of control over web users’ access, which then automatically boosts the user base to the company’s flagship service ChatGPT. OpenAI reportedly develops a feature called ‘Operator,’ allowing the AI agent deployment and execution of complex Internet-based operations. To utilize its agents to the fullest, OpenAI wants to reduce third-party browsers dependency on permissions.
Moreover, the discussions with Samsung would further enhance the chances of a partnership like what already exists with Apple, thereby allowing AI features in major competitors to Google’s Pixel smartphones. OpenAI is further strengthening its competitive position against Google by developing the SearchGPT feature, which fetches information directly from the web instead of its internal data base.
