Rumble files $1 billion lawsuit against Google alleging anti-competitive practices.
Video-sharing platform Rumble has filed a lawsuit against Google, seeking over $1 billion in damages, accusing the tech giant of antitrust behavior in digital advertising.
The suit, filed in a US Court, argues Google established a monopoly in the ad tech stack by acquiring companies across the advertising chain. This allows it to represent buyers and sellers while operating the exchange connecting them, as per Rumble.
It also alleges Google colluded with Meta’s Facebook to hinder rivals of its ad ecosystem. However, Google refuted the claims that Rumble uses multiple competing ad services and its ad manager.
The company said publishers retain most of their revenue through Google tools, emphasizing the benefits. This isn’t the first legal challenge by Rumble, which sued Google for alleged bias towards YouTube in search results.
The US Department of Justice also recently filed a separate advertising lawsuit against Google for abusing its dominance, arguing for the divestment of its ad-managing suite.
In other legal news, Google agreed in February to settle a $350 million shareholder case regarding security issues in its former Google+ network. The settlement awaits approval, and the company is accused of keeping the data breach quiet for months despite advocating security.
