With the tech landscape amidst new developments and clashes, the constant war between tech companies, tech leaders, customers, and next-generation advances is starkly evident.
Technology paints the second week of March 2024 in a bright color – leading through smartphones and the business competition where the leaders duel. Xiaomi, after revealing its costliest 14 series that victimized the users who have confided in the brand name of being ‘affordable’, disclosed its flagship 14 Ultra, a device that turned the concept of ‘affordable’ upside down by charging close to a lakh rupees to the buyers.
Vivo also didn’t miss the chance to gain some attraction by offering V30 Pro at a balanced price with the capability to capture photographs with the camera that is tuned by Zeiss.
While the little ones were wrapped up in the smartphone craze, Lava got its name carved in the pages of innovation by launching the Blaze Curve – an impressive mix of 5G and curved display which pushed up the limits of what budget devices can offer. Realme too entered the arena through the launch of its 12-12+ series, consequently, creating more hustle in the market.
Nevertheless, the week’s storyline was not limited to product launches only; instead, the savage rivalry between Apple and Epic Games, the deadline for depositions, and the announcement of preview reservations all added fuel to the speculation.
On the other hand, the narrative of this conflict started, when Apple blocked the developer account of Epic Games and then only Epic Games following the European Union’s Digital Markets Act (DMA). It is no longer a story, but rather an upcoming move that plays the decisive role as Epic Games – the developer of the game Fortnite – seeks to provide a third-party app store for iPhones in the European market, giving users the power to install applications and games on their own devices.
The instability of the tech industry also hit Meta-owned social networks, Cupid, cheeks, and face. The famous Facebook, Instagram, and Facebook Messenger services were also out of service. In the timeframe that came past, the user could not access some of the services; desktop and mobile were both affected. Though Meta indeed addressed the issue afterward and solved it, the motive behind the disruption in the service is still unknown.
Similarly, apple brought out the all-new MacBook Air M3, which has 13.3-inch and 15.0-inch versions, both of which are equipped with the M3 processor and up to 24 GB of RAM and 2 TB of memory storage. They are the latest laptops that ensure improved technology that supports even two external displays even with the lid closed, thus, the laptop appearance remains the same as its predecessors. The replacement CPU will be more potent in terms of the CPU and GPU performance with AI as well as power efficiency.
The tech skyline, as the curtains fell on this eventful week, stood witness to the inexorably fast pace of innovation, the struggle of the industry bigwigs, and the rapidly changing ecology that is said to determine the pocket of the consumers of the digital era.
