With the push for cleaner mobility gaining momentum, targeted initiatives hold the potential to boost EV adoption rates among women drivers as well.
Women currently comprise a small minority of vehicle owners in India. However, their participation is critical to accelerating the country’s emission reduction goals.
Encouragingly, surveys show women are more open to EVs due to benefits like lower running costs and minimal maintenance headaches. There is also a perception of EVs being more convenient and hassle-free.
Industry participants offer targeted approaches centred on infrastructure development, financial incentives, and resolving range anxiety issues to convert openness into actual sales.
Providing subsidies is one way to offset the initial higher price of custom EVs for women. Increasing the number of public charging stations in areas where women congregate, such as parks and malls, would increase trust in the utility of EVs.
Another way to introduce more drivers to the new technology is to partner with all-women ride-hailing firms to launch fleets of electric vehicles. Test drives and recommendations from others can help in the decision-making process.
India’s energy security depends on empowering women drivers through targeted electric vehicle (EV) promotion since the country’s growing female workforce participation is driving demand for personal automobiles.
