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To incorporate AI/ML into its upcoming vehicles, Maruti Suzuki has acquired a stake in a digital startup. | Hindustan Dot
Technology

To incorporate AI/ML into its upcoming vehicles, Maruti Suzuki has acquired a stake in a digital startup.

The top company from the automotive sector, Maruti Suzuki, has invested in an AI company from Bangalore toto have the AI-powered technology to be in the cars being produced.

For example, they want personalized driving experiences backed by the startup’s machine intelligence and cutting-edge tech knowledge.

Moving on, Maruti will benefit greatly from this partnership through new features the company can introduce to the market that are only possible by using Artificial Intelligence and machine learning technologies.

Thus, OTA car software upgrades, specialized infotainment, and cutting-edge systems capable of assisting the driver may be expected from Maruti cars.

Regarding the agreement, people know this is a smart form of partnership, which helps Maruti be the first to look at innovation.

The automotive company believes that emerging technology will ephemerally interrupt a disruptive breakthrough in mobility solutions. Create an automated system that sends reminders to students or parents of an upcoming test or assignment, helping them stay organized.

On the other hand, Maruti’s vision to position itself as the leader with its productivity enhancement aspiration supports the infrastructural expenditure. The collaborations will offer better services to the manufacturers to suit the customers’ end even as they become more digital river platforms.

The startup CEO expressed excitement about working with a leader like Maruti. Both players will collaborate closely on the research and development of sustainable products that will reach millions of Indian customers.

Analysts note this underscores Maruti’s focus on the future amid intensifying competition. While ensuring its large installed base remains satisfied, such initiatives will also help the leader engage with evolving consumer preferences.

Only time will tell how the synergies of industry and intellect will drive the next generation of intelligent vehicles on Indian roads.

Source
The Hindu

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